If you’ve been in business world for any length of time, one of the first statistics you hear is how many businesses fail lin the first five years. Many software and technology companies fail because the owners are great technologists with a great idea, but they don’t really understand the…
There are a lot of marketing people in software and technology that don’t like direct marketing. They see it as hard to do, old fashioned, and doesn’t apply to their technology business. As a matter of fact, too many of us think of it as junk mail, the stuff to…
I’ve just starting using a new sales tool called Xeesm that allows me to learn about my clients before I meet them. I can follow my clients and potential customers across the social media world and get to know them before we meet. As an experienced sales person, it provides…
Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
A lot of you use social media for your marketing and to stay current with what’s going on in your markets. Have you noticed though, you see a great tweet, and unless you follow it or retweet it immediately, you can never find it again? Even if you have a…
By Ari Galper, Founder of Unlock The Game™ Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I don’t think anyone would argue with me that big changes are happening in the technology and software business world today. Things that used to work don’t any more. The number of things to do exceeds the time in which to do them. You’re already stretched to the breaking point. …
I share my thoughts on Coach Wooden at Extraordinary Partnerships today. I think building high performing teams is critical to your technology and software companies’ success. As small business leaders we have many responsibilities and leadership is critical to you success. For the small IT and software business you can…
You Have More Technology. You ‘Process’ More Work. But Are You More Effective? By Dan S. Kennedy There is a ‘secret key’ to peak personal productivity and performance that entrepreneurs are unwittingly depriving themselves of, to a worsening extent from one year to the next. This subtle form of self-sabotage…