We all make assumptions, sometimes really big ones. For example, we assume we know why our employees work for us. (It’s the paycheck, right?) We assume we know what our clients want and why they work with us. That is a huge assumption. The only way to really know what…
When you’re in business, you can’t afford to make any huge mistakes. As a matter of fact, many of the technology entrepreneurs that I coach are afraid of making that one huge mistake that can cost them their business. How do you avoid it? First you have to identify what…
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…
In the first two parts of this article, Dan Kennedy describes the six reasons why you need a coach. In this final part, Dan writes about the options available for coaching. Most people think of coaching as a one-on-one experience. Many people are unfamiliar with or confused by the concept…
In the first part of this article, Dan Kennedy started describing the first three reasons you need a coach; accountability, being questioned and challenged, and being listened to. Top performers in both athletics and business use coaches to keep themselves at peak performance. What are you doing right now to…
We hear about coaches and consultants everyday. Pick up a magazine, watch a talk show, most everyone has a coach it seems. Although people rave about having a coach, there are still others that think it’s a waste of time, or not quite for them. Dan Kennedy has coached hundreds…
Selling is easy. We all know it. It’s PROSPECTING that’s difficult. In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don’t know how to sell…it is because they do not know how to prospect. Or, if they do know how…
There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…
Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the…
There’s so much noise around the Internet and social media today. The challenge for many technology businesses is what to do first and what to do to support your internet marketing efforts. This blog post starts at the beginning of your marketing efforts and focuses on how to use the…