I’ve just starting using a new sales tool called Xeesm that allows me to learn about my clients before I meet them. I can follow my clients and potential customers across the social media world and get to know them before we meet. As an experienced sales person, it provides…
Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I spent the afternoon reviewing several tech clients’ marketing plans in preparation for meetings later this week. As the economy continues to inch forward, many of my clients have become overly dependent on one or, maybe, two ways to grow their IT business. I thought I’d share some of the…